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0 · Burberry wechat
1 · Burberry store locations
2 · Burberry social retail store
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The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can play around with the ribbon to make various shapes, . Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. RFID tags have been placed in garments, partnering with interactive mirrors to allow customers to see what they would look like in the clothes. As clothes are tried on in the .
The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers, where they can interact with . Described as where “the digital world meets the physical” — using technology from the Burberry World website — the store includes a 22ft-high . Forget interactive mirrors and computerised shopping experiences, this space is all about product, so if you're in the market for a fuss-free shopping experience, 1 Sloane Street is where to. Sensors on merchandise employ a technology called radio-frequency ID, which instantly triggers details and videos in mirrors that double as visual displays.
The store is fitted with an interactive window, inspired by the mirrored runways of Burberry AW20, that responds to the viewers silhouette and body-movements, and QR codes that add to the customer’s experience of the .
Burberry wechat
The first release in a series of installations was an AR Mirror where shoppers could interact with Burberry’s iconic ribbon in real time. Up to three people at a time were able to twirl, twist and play with the ribbon, as well as using pre-built . The changing rooms are armed with interactive mirrors that use radio-frequency identification ( RFID) to recognise products and offer information, and allow customers to . The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can play around with the ribbon to make various shapes, compositions and frames. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms.
RFID tags have been placed in garments, partnering with interactive mirrors to allow customers to see what they would look like in the clothes. As clothes are tried on in the changing rooms, mirrors flip to show the clothes on the catwalk and on film.
Burberry store locations
The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers, where they can interact with the Burberry brand and product in "new and exciting ways", in person and on social media. Described as where “the digital world meets the physical” — using technology from the Burberry World website — the store includes a 22ft-high screen — believed to be the largest in a .
Forget interactive mirrors and computerised shopping experiences, this space is all about product, so if you're in the market for a fuss-free shopping experience, 1 Sloane Street is where to.
Sensors on merchandise employ a technology called radio-frequency ID, which instantly triggers details and videos in mirrors that double as visual displays. The store is fitted with an interactive window, inspired by the mirrored runways of Burberry AW20, that responds to the viewers silhouette and body-movements, and QR codes that add to the customer’s experience of the clothes in front of them.
The first release in a series of installations was an AR Mirror where shoppers could interact with Burberry’s iconic ribbon in real time. Up to three people at a time were able to twirl, twist and play with the ribbon, as well as using pre-built ‘shape frames’ to grab their iconic moment via a selfie. The changing rooms are armed with interactive mirrors that use radio-frequency identification ( RFID) to recognise products and offer information, and allow customers to request different sizes and colours with just a few swipes. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can play around with the ribbon to make various shapes, compositions and frames.
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Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. RFID tags have been placed in garments, partnering with interactive mirrors to allow customers to see what they would look like in the clothes. As clothes are tried on in the changing rooms, mirrors flip to show the clothes on the catwalk and on film.
The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers, where they can interact with the Burberry brand and product in "new and exciting ways", in person and on social media. Described as where “the digital world meets the physical” — using technology from the Burberry World website — the store includes a 22ft-high screen — believed to be the largest in a . Forget interactive mirrors and computerised shopping experiences, this space is all about product, so if you're in the market for a fuss-free shopping experience, 1 Sloane Street is where to.
Sensors on merchandise employ a technology called radio-frequency ID, which instantly triggers details and videos in mirrors that double as visual displays. The store is fitted with an interactive window, inspired by the mirrored runways of Burberry AW20, that responds to the viewers silhouette and body-movements, and QR codes that add to the customer’s experience of the clothes in front of them.The first release in a series of installations was an AR Mirror where shoppers could interact with Burberry’s iconic ribbon in real time. Up to three people at a time were able to twirl, twist and play with the ribbon, as well as using pre-built ‘shape frames’ to grab their iconic moment via a selfie.
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Burberry social retail store
$16K+
burberry interactive mirror|Burberry wechat
